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Jodie Kidd, model and self-confessed speed freak, took on former Stig and champion racing driver Ben Collins in a short film that pitted the two petrol heads against each other for the title of most fuel efficient driver. The film, created for the New Thinker’s Index – an interactive digital experience which aims to challenge the way people think – shows the two drivers undergoing a race filled with tests set to challenge their natural approach to driving. The driver that tops the podium and takes pole position is the one that manages to curb their natural need for speed in order to use the least fuel throughout the race. Kidd talks about her experience “Whilst it is great to sit behind the wheel and go hell for leather, this challenge needed me to think in a whole new way about driving. The New Thinker’s Index Big Green Race taught me a lot about fuel efficiency and how to affect it with my driving style, which is definitely knowledge that will be useful day-to-day. I came out as a Natural Thinker on the test which makes sense as I do tend to go with my gut , whereas Ben came out as a Self Aware thinker – I think you can see that the test is pretty accurate by our different approaches to the race!” Collins agrees, ‘As a racing driver you can analyse and agree an approach to a race with your team before it starts because you have a good idea of the variables before you even get in the car. This challenge needed me to think differently as I didn’t know how Jodie would approach the race and there were decisions that had to be made on the spot along with on-going calculations of speed and distance vs. fuel efficiency – it was definitely a whole new way of thinking for me!” Jodie and Ben joins a host of high profile personalities from a variety of disciplines who have put their minds to the test to launch the New Thinker’s Index for Hyundai including land speed record holder Richard Noble OBE. Richard was challenged to think differently by working with a group of children to see if he could help them increase their speed to win the Belchford Soapbox Challenge race. The series of short films look at new ways of thinking and an online test enables you to compare the way your mind works to great thinkers of the past; famous sports stars, music legends and actors of the present. To see the films and take the test visit www.newthinking.uk.msn.com.

The American photographer and filmmaker Alex Prager stages the Icons of Style key visual for Autumn/Winter 2012 in an imaginative and surreal film featuring Lara Stone and the Mercedes-Benz SL Roadster in the leading roles.
What do the Wizard of Oz, Alfred Hitchcock, David Lynch and Frederico Fellini have in common? Not a great deal at first glance. For the photographer and filmmaker Alex Prager, however, they are all style icons and furnished her with inspiration for the shooting of the Mercedes-Benz Autumn/Winter 2012 key visual. Since film is her second love after photography, Alex Prager also created a wonderfully surreal movie featuring Lara Stone in the main role in parallel with the photo shoot which provides a narrative resolution to the captured moment of the key visual. Drawing inspiration from the Wizard of Oz, Alex Prager creates a world in the Los Angeles desert which blurs the boundaries between reality and fantasy.
In Alex Prager’s fashion film Lara Stone is a modern-day version of Dorothy from the Wizard of Oz, who is spirited away into another world by a tornado. In this instance Alex Prager leaves it up to the imagination of the viewer to decide which one. Is it just a coincidence that the supermodel has stopped here and is taking her cases from the boot of the Mercedes-Benz SL Roadster? Or is she tempting fate and simply waiting with her cases packed to fly off into another world? This is also for the viewer to decide.
The photographer and filmmaker was fascinated by the idea of having Lara Stone disappear into the sky in the tornado because this plays a key role in her art as a style element. And it was a stroke of luck that the rainy and windy weather on the day of the shoot provided naturally stormy conditions, rounded off by an optimistic rainbow.

Fiat 500C by Gucci covered 9.620 kilometers during the European Tour across Europe visiting several renowned spots: Saint-Tropez, Forte dei Marmi, Berlin, Florence, London, Rome, Madrid and Milan. Enjoy the video and jump onboard 500C by Gucci! www.fiat500bygucci.com

Fiat 500C by Gucci covered 9.620 kilometers during the European Tour across Europe visiting several renowned spots: Saint-Tropez, Forte dei Marmi, Berlin, Florence, London, Rome, Madrid and Milan. Enjoy the video and jump onboard 500C by Gucci! www.fiat500bygucci.com

New 2012 Fiat Panda TV Advert (English Translation) www.fiatpanda.it

www.fiat.com New Fiat Panda. This is the Italy we like

An updated version of the worst commercial of the decade. Tell Jennifer Lopez to end her endorsement of Fiat, a company who, through its subsidiary Iveco, sells and distributes cars and trucks in Iran that have been used by the brutal Iranian regime to transport ballistic missiles and stage gruesome public executions.

RON PAUL – Forget fiat currency GOLD is REAL money! Ron Paul talks about gold being real money. tags: gold, silver, real money, stack, invest, save, investment, bullion, ron paul, nwo, illuminati, system collapse, eu, euro, dollar, crash, inflation, food price, oil price, oil, food, water, water storage, food storage, bunker, 2012, president, obama, occupy, wall st, london, olympics, zion, zionist, bilderberg, alex jones, infowars, russia, china, iran, israel, pakistan, ww3, symbolism, ladygaga, music, movies, control mind control, revolution, freedom, we are change, chem trails, weather manipulation, war with iran, ww3, wwIII, china, pakistan, russia, alex jones, info wars, clinton, obama, ron paul, illuminati, bilderberg, group, elite, bankers, gold, silver, inflation, food prices, oil price, oil, petrol, food shortage, shtf, the road, water, fema camp, fema, usa, britain, england, royal family, nwo, new world order, 2012, end of days, end of time, card game, david icke, mi5, we are change, occupy, occupy wall st, street, london, olympics, truth, david wilcock, martial law

Agency: Saints&Warriors Client: Fiat India Team: Sartaj Jaffri, Pratim Putatunda, Pushpinder Singh