Dodge Durango won its segment for the third consecutive year while Dodge Charger and Jeep Wrangler Unlimited both lead their segments for the second year in a row.
TQI is based on responses from more than 46,000 owners of new 2015 model year vehicles. The quality study includes more than 155 specific aspects of the customer experience to form a unique and complete measure of the total ownership experience.
“This is the first time FCA has ranked highest in the 20-year history of the Total Quality Index and were honored to receive this award,” said Matt Liddane, Vice President – Quality, FCA-North America. “Our unwavering commitment to the highest level of quality as a company is being recognized on a national level while our world-class vehicle lineup continues to attract new customers as well as those who have been purchasing our products for years.”
According to San Diego-based research firm Strategic Vision, the TQI score is a holistic measure that encompasses positive and negative product experiences. This includes reliability, actual problems, driving excitement and other measures that collectively are energized by the emotional response associated with the aggregate of all those experiences – hence Total Quality.
“FCA has incrementally risen from one segment leader in 2010 to six segment leaders in 2015,” said Christopher Chaney, Senior Vice President – Strategic Vision. “Though at Strategic Vision we often preach about looking forward, it’s hard to not be in admiration of the turnaround achieved by FCA company employees.”
Source: FCA
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