Honda Pilot Elite 2016 – Advertising Campaign for Versatility and Premium Features

Posted in Auto News, Honda

2016 Honda Pilot Elite Front AngleHonda Pilot Elite 2016 makes its debut in an integrated advertising campaign that touts the perfect family vehicle with room for everyone to grow. The memorable campaign features captivating computer-generated imagery to showcase functionality in TV and uses this same look across digital and print, as well as music from Grammy-winning rock band Weezer to spark interest in a second TV spot.

The History of Honda

Posted in Auto News, Honda

Soichiro Honda founded his Honda company in 1948. Focusing on developing cheap transportation, Honda strapped an engine to a standard bike and created a very efficient means of transportation. This ingenuity was the start of the Honda empire. Ten years later, Honda would reach American land and establish the American Honda Co.

The Honda brand became synonymous with reliable and innovative engineering. The company’s motorcycle division registered a tremendous sales increase and during the 1970′s and Honda became the world’s largest motorbike maker.

Its production of cars however, that had started during the 60′s was rather slow. Honda cars failed to impress the average American driver. The reason: having been designed for the Japanese market, the small-sized cars were a huge contrast to the large vehicles favored by Americans.

Honda FCV Concept Makes North American Debut

Posted in Honda

2016 Honda FCV Concept Front AngleThe Honda FCV Concept makes its North American debut at the 2015 North American International Auto Show with U.S. availability of the production vehicle in 2016. In an effort to ensure Honda’s environmental vehicles remain strong competitors and provide a new sales-volume pillar, the company will offer several next-generation, advanced powertrain vehicles, including a new battery-electric model and plug-in hybrid model by 2018. Additionally, the company plans further application of its two- and three-motor hybrid systems in the years to come. Together, these vehicles will offer significant volume enabling Honda to bring ultra-low carbon transportation to consumers in the U.S. Honda also announced plans to introduce new VTEC® Turbo engines to be built in Ohio and debut later in 2015.

Boldly Restyled and Significantly Enhanced 2015 Honda CR-V

Posted in Honda

2015 Honda CR-V Front AngleLaunching at Honda dealerships nationwide on October 1, 2014, the new 2015 Honda CR-V receives the most significant mid-model cycle refresh in its history, with a new direct-injected Earth Dreams Technology™ i-VTEC® engine and continuously variable transmission (CVT), a new suite of Honda Sensing™ safety and driver assistive features, significantly enhanced exterior and interior styling, a long list of new standard and available features and a new premium Touring trim.

Honda to Unveil Prototype of New European Jazz at Paris Motor Show

Posted in Honda

2015 Honda Jazz Prototype Front AngleToday Honda has released the first images of the new Jazz prototype that will make its public debut next month at the 2014 Mondial de l‘Automobile in Paris.

This prototype introduces a completely new body shell for the popular model, with a sleek and modern design that hints at the significant advances to be introduced in this latest model. The external dimensions have changed with the length being 15mm longer and the wheelbase 30mm longer helping to create an even more spacious cabin.

Style, Substance, and Performance Come Together as Honda Civic Returns for 2015 with New High-Value Special Edition Sedan

Posted in Honda

2015 Honda Civic Sedan SEThe stylish, feature-rich and fun-to-drive 2015 Honda Civic goes on sale tomorrow with a manufacturer’s suggested retail price (MSRP) starting at $18,290 for the Civic Coupe LX with manual transmission, and a fuel-efficient lineup that includes the Civic Sedan HF with an EPA highway rating of 41 mpg. Joining the Civic family for 2015 is a new Special Edition (SE) sedan positioned between the LX and EX to provide customers with an even higher-value option, adding over $1,100 worth of telematics, audio, comfort, convenience and style upgrades for just $700 over the Sedan LX.

Honda Launches 2015 Fit SEMA Project Vehicle Program on Tumblr

Posted in Honda

2015 Honda Fit Front AngleHonda will demonstrate the great personalization potential of the all-new 2015 Fit through an ambitious project vehicle program and interactive Tumblr experience launching today and culminating at the 2014 SEMA Show in Las Vegas.

Honda has selected six build teams, Bisimoto Engineering, Kontrabrands, MAD Industries, Spoon Sports USA, Tjin Edition and the award-winning Kenny Vinces, who will each have the opportunity to customize a 2015 Honda Fit leading up to the SEMA Show. To further support enthusiast interest in the Fit project car build process, Honda is initiating the Fit Performance Project (#ProjectFit) on the brand’s Tumblr page, which will keep track of the teams’ progress with each vehicle.

Honda Civic Type R Concept Prepared For Debut In Geneva

Posted in Concept Cars, Honda

Exciting news for all Honda admirers – the brand has revealed its 2014 Geneva Motor Show line-up, and more importantly has announced that it will debut there the Civic Type R Concept model. At the event the visitors will also see the Fuel Cell Electric Vehicle (FCEV) Concept, the powertrain layout of the new NSX and the 2014 Civic World Touring Car Championship race car. 

Civic Type R Concept is a racing car for the road. Honda aims with this model to show the styling direction for the exterior design of the highly-anticipated production version of the car that will debut in 2015. The bold and expressive styling of the model reflects the strong performance characteristics for which Type R is renowned.