Alfa Romeo UK has launched a new derivative of the Giulietta aimed specifically at business drivers. The new Alfa Romeo Giulietta Business Edition is based on the well-equipped, mid-range Distinctive trim level but with a host of additional features which are fast becoming essential equipment for user-choosers.
In addition to the 16-inch alloy wheels; dual-zone climate control; cruise control; rear parking sensors; DAB digital radio and Bluetooth connectivity (with music streaming and an SMS text-message reader with pre-programmed responses) which are already standard on the Alfa Romeo Giulietta Distinctive, the new Business Edition benefits from the 6.5-inch Uconnect™ infotainment system upgrade, with voice-programmable satellite navigation with 3D mapping, as well as the Visibility Pack (dusk and rain sensors; self-dimming rear-view interior mirror and power folding door mirrors), front seat electric lumbar support and front parking sensors to help preserve the metallic or special paint – also a no-cost option on the Business Edition – in pristine condition.
The latest addition to the Giulietta range is offered with a choice of four, tax-friendly, low-CO2 engines: the 1.6-litre JTDM-2 turbo-diesel 105hp (CO2: 104g/km, Combined Economy 70.6 MPG, 2014-2015 BIK Rate 16 percent) and the new 2.0-litre JTDM-2 turbo-diesel 150hp (CO2: 110g/km, Combined Economy 67.3 MPG, BIK Rate 18 percent), both with six-speed manual transmissions, as well as the 1.4 Turbo Petrol 170hp (CO2: 119g/km, Combined Economy 55.4 MPG, BIK Rate 18 percent) and 2.0-litre JTDM-2 turbo-diesel 175hp (CO2: 116g/km, Combined Economy 64.2 MPG, BIK Rate 18 percent), both with Alfa Romeo’s six-speed ALFA TCT twin dry-clutch transmissions.
Not only does the Business Edition offer more than £2,000 worth of additional equipment compared to the Distinctive model, its OTR price is actually lower when both are equipped with comparable engines. This ensures its P11D and BIK numbers are highly competitive, making it a compelling package for business users wishing to add a splash of Italian style to the company car park. The new Alfa Romeo Business is on sale now, priced from £18,990 OTR.
| Alfa Romeo Giulietta Business Edition | OTR | P11D |
| 1.6 JTDM-2 105hp 6-sp manual | £18,990.00 | £18,935.00 |
| 2.0 JTDM-2 150hp 6-sp manual | £20,290.00 | £20,235.00 |
| 1.4 TB MultiAir 170hp 6-sp TCT | £20,810.00 | £20,755.00 |
| 2.0 JTDM-2 II 175hp 6-sp TCT | £22,450.00 | £22,395.00 |
Alfa Romeo Giulietta Business Edition Equipment:
Equipment in bold signifies added standard equipment compared to Distinctive trim level:
- 16″ Turbine design alloy wheels with 205/55 R16 tyres
- Metallic/Special Paint
- Competizione cloth upholstery with quartz dashboard trim inserts
- Alfa D.N.A. switch (vehicle dynamic control system)
- Uconnect™ 6.5″ colour touchscreen with:
- DAB Radio
- Bluetooth® hands-free connectivity with audio streaming
- SD card reader, USB, aux-in
- Voice commands and SMS Reader (text to speech) with pre-programmed responses
- 6 speakers
- Satellite navigation system with advanced 3D Mapping
- Voice-controlled destination entry
- Dual-zone automatic climate control with a cooled glovebox
- Front Parking Sensors
- Rear Parking Sensors
- Visibility pack
- Electric folding door mirrors
- Electro-chromatic rear view mirror with deactivation button
- Rain and dusk sensors
- Condensation sensor
- Electric lumbar adjustment on driver and passenger seats
- Cruise Control
- Tyre pressure monitoring system
- LED Daytime Running Lights and LED tail lamps
- Electrically heated and adjustable door mirrors
- Start&Stop
- Height adjustable driver & passenger seat
- Front fog lights
- Chrome-effect window sills and door mirrors
- Sports dials with white illumination
- Front armrest with storage compartment
- Front and rear electric windows
- Rear spoiler
- Leather steering with phone and radio controls
- Multifunctional display and trip computer
- VDC (ABS + ASR + EBD + Brake Assistant) with Hill Holder and Electronic Q2 differential
- Six Airbags – Driver, passenger, front side & window
- Remote central locking with alarm and immobiliser
- Space saver spare wheel
Options:
- 17-inch multi-spoke alloy wheel – Special Upgrade Offer – £100
- 17-inch turbine alloy wheel – Special Upgrade Offer – £200
- 18-inch alloy wheel (choice of designs) – £650
- Exclusive Competizione Red with satin-effect door mirrors – £1,390
- Dark-tinted windows – £210
- Electric double sunroof – £1,200
- Bi-xenon headlamps with washers – £930
- Headlamp washer system – £210
- Brembo® Brake Callipers – £500
- Bose® Hi-Fi Sound System – £820
- Premium Pack (bi-xenon headlamps with washers, Bose Hi-Fi, Electric Double Sunroof) £2,500
The original Alfa Romeo Giulietta was a milestone car for the brand. It not only made the exotic badge attainable to a much wider audience, it also brought the stunning design, advanced technology and exceptional engineering on which Alfa Romeo built its reputation and racing pedigree. Alfa Romeo Giulietta Sprint was unveiled to the world for the first time on April 19 1954 at the Turin Motor Show. By the time the show had ended, some 700 orders had been taken.
Source: Alfa Romeo
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