Following the appointment of approved dealer, Subaru Newcastle, the full range of reliable, all conditions All-Wheel Drive Subaru vehicles is now available to motorists in the Tyne & Wear area of Northumberland.

Based on West Road in the West End of the city of Newcastle, Subaru Newcastle is a new business established by Louise Parker and her father Peter Dalkin.  The father and daughter team are also directors of Wingrove Motor Company, a family-owned business with roots in the area dating back to 1925 and with a reputation for delivering industry-leading standards of customer service.

The dealership has a newly-constructed 200 square-metre showroom, purpose-built to house the full range of All-Wheel Drive Subaru vehicles, including the Japanese brand’s best-selling Forester SUV, the new XV compact crossover and critically-acclaimed BRZ sports car.  Full sales, aftersales, and servicing facilities are available on site, partnered by a fully authorised workshop and repair centre.   

Having competed in high-level rallying in the 1980s, including entering the second ever Paris-Dakar event, Peter’s experience and passion for motoring is unrivalled, something that has clearly influenced his daughter, and Dealer Principal, Louise.  But the pair are not the only experienced members of the Subaru Newcastle team – the staff on site can lay claim to over 1000-years of combined professional industry expertise.  

“My father’s connection to rallying is really where our links to the Subaru brand were born; everyone knows of Subaru’s impressive competition legacy in the sport,” commented Dealer Principal Louise Parker, “We are excited to be able to offer drivers in the area Subaru’s unique engineering, go-anywhere ability and high levels of equipment, as well as offering a competitive model range, Subaru is known across the car industry for its legendary reliability – we’re confident that we can live up to this promise and exceed the expectations of our customers.”

Paul Tunnicliffe, Managing Director for Subaru UK, said: “Subaru UK’s expanding dealer network was recently ranked second in the country in the influential Auto Express Driver Power survey, testament to our dealers’ commitment to customer satisfaction.  For us, the customer experience is all about good technical knowledge and developing relationships with our customers, and we’re certain that Subaru Newcastle will uphold these values in its dealings with customers across the region.”

Source: Subaru