SEAT is adding more character to its urban vehicles, the SEAT Ibiza and Arona, with a design and technological update for both models to make them an even more compelling offering in their segments.

The SEAT Ibiza is an icon of the brand’s success. Since its introduction in 1984, the small hatchback has established itself as the most successful vehicle to ever roll off SEAT’s production line. The latest model, with an evolved design and significant technological upgrade, aims to continue this award-winning recipe.

It is joined by the enhanced SEAT Arona urban SUV which delivers a more robust exterior aesthetic with greater off-road character, alongside new safety technology.

The upgrades to both models increase the functionality of the digital eco-system as well as an uplift in the perceived quality in the cabin.

“The SEAT Ibiza has been a cornerstone of the brand’s success, with close to six million vehicles sold over its five generations, while the SEAT Arona is a clear pillar in the range, being the second most sold SEAT model last year,” said Wayne Griffiths, President of SEAT and CUPRA. “The updated models add to the vehicles’ incredible attributes to deliver an even more complete offering whilst refreshing the cars’ design.”

The digital world premiere of the new SEAT Ibiza and SEAT Arona will take place at 09:00 GMT, Thursday 15^th April.