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Own. Subscribe. Rent: Jaguar Land Rover offers the luxury of choice

Jaguar Land Rover has brought together the three ways it offers customers to experience its vehicles into dedicated website areas under the overarching message of ‘Own. Subscribe. Rent’, including an overhauled online-buying process. Designed as an online concierge, the innovative website areas bring together this online buying process with subscription and short-term rental options.

Launched in early 2019, the online showroom and fully online purchasing facility of and has evolved to offer customers the ultimate in convenience when making their dream purchase. Customers can configure their new vehicle, selecting engine, specification and options – across any Jaguar or Land Rover model – and proceed to purchase that vehicle entirely online, should they choose. A selection of payment options are available; cash payment, Personal Contract Purchase or Hire Purchase. Customers can get a valuation on their existing vehicle for part exchange, make a finance application and put down a deposit in one online visit. Finance customers can even push the boundaries of personalisation; full visibility of monthly payments rise and fall when optional features are added or removed.

As part of the platform’s evolution, a sleek, sophisticated look and feel has been introduced to complement the clean and simple user journey, now with fewer steps. Pricing is now displayed at the start of the process, rather than at the end, and a new document portal holds customer files such as proof of identity conveniently and securely. Once uploaded, customers can share documents directly with their elected retailer so that the transaction is slick, convenient and safe. Likewise, retailers can share finance agreements, orders and all other associated documentation directly with the customer on the portal so that there is one, safe and convenient home for all documents.

Upon completion of the purchase, customers can select to either have their new vehicle delivered to their home, or have a full, personal handover and overview of the vehicle’s technology and security features with an expert in a showroom. But now, with the newly developed platform, customers have more clarity over the status of their order. A specially designed customer account area provides live updates, from order acceptance to car delivery.

For customers seeking a subscription alternative to ownership, ‘Pivotal’ offers a simple, flexible ownership experience. A single monthly payment covers rental, insurance, tax, servicing and repairs – leaving just fuel or electricity to pay for. There are multiple membership tiers available and members can put their subscription on hold from month to month. Vehicles are delivered at customers’ convenience, without charge, and are guaranteed to be less than a year old at the point of delivery.

Every six months, Pivotal subscribers can change their vehicle for replacement, choosing either to stick with the same model or experience another member of the Jaguar or Land Rover family. This level of flexibility is perfect for those who may wish to change their vehicle regularly to accommodate their full and varied lifestyle: imagine having a Land Rover Discovery 7-seater for family roadtrips, trial life with a fully electric Jaguar I-PACE or scheduling something exotic like an F-TYPE or a new Range Rover for a special occasion – all under one subscription.

Early trials of Jaguar Land Rover’s Subscribe service reflect 80% of members are new to the Jaguar and Land Rover portfolios. Subscriptions start from as little as £850 per month.

For those looking to enjoy Jaguar or Land Rover vehicles on much shorter term, there are Road Trip Rentals by THE OUT. Customers in London and Manchester – or further afield for a fee – can book through the website or app and in a matter of moments a Land Rover or Jaguar will be delivered to their door.

Road Trip Rentals outclass traditional rental services by offering on-demand, luxury vehicles direct to door. Pricing is transparent and comprehensive insurance, unlimited mileage, child seats, additional drivers, bike racks and even congestion charges included.

Rawdon Glover, Managing Director Jaguar Land Rover UK, said: “More luxury goods and experiences are consumed and shared in the digital space than ever before, and consumer expectations are high for both quality and convenience. We strive to stay at the forefront of the latest innovations through a rigorous digital transformation, and bringing the luxury of choice to our customers is a key part in that journey. We now have a market-leading online experience that delivers ultimate convenience and confidence in a tailored way for Jaguar and Land Rover customers.”