Nissan Motor Co., Ltd. today unveiled Nissan Ambition 2030, the company’s new long-term vision for empowering mobility and beyond.  Responding to critical environmental, societal and customer needs, Nissan aims to become a truly sustainable company, driving towards a cleaner, safer, and more inclusive world.  With this vision, Nissan wants to deliver strategic value by empowering journeys offering confident, exciting, and more integrated experiences to customers, and through collaborations, empower society to build a smart ecosystem with integrated mobility.

Over the next ten years, Nissan will deliver exciting, electrified vehicles and technological innovations while expanding its operations globally. The vision supports Nissan’s goal to be carbon neutral across the life cycle of its products by fiscal year 2050.

Nissan CEO Makoto Uchida stated: “The role of companies to address societal needs is increasingly heightened.  With Nissan Ambition 2030, we will drive the new age of electrification, advance technologies to reduce carbon footprint and pursue new business opportunities. We want to transform Nissan to become a sustainable company that is truly needed by customers and society.”

Accelerating electrified mobility with diverse choices and experiences
As a pioneer of electric vehicles (EVs), Nissan has democratized EVs and invested in building charging infrastructure and energy management. By placing electrification at the core of the company’s long-term strategy, Nissan Ambition 2030, the company aims to accelerate the electrification of its vehicle lineup and rate of technology innovation with investments of 2 trillion yen over the next five years.

Based on customer demands for a diverse range of exciting vehicles, Nissan will introduce 23 new electrified models, including 15 new EVs by fiscal year 2030 aiming for an electrification mix of more than 50% globally across the Nissan and INFINITI brands.

With the introduction of 20 new EV and e-POWER equipped models in the next five years, Nissan intends to increase its electrification sales mix across major markets by fiscal year 2026, including:

• Europe by more than 75% of sales
• Japan by more than 55% of sales
• China by more than 40% of sales
• The United States by 40% of EV sales in fiscal year 2030

“We are proud of our long track record of innovation, and of our role in delivering the EV revolution. With our new ambition, we continue to take the lead in accelerating the natural shift to EVs by creating customer pull through an attractive proposition by driving excitement, enabling adoption and creating a cleaner world,” said Nissan COO Ashwani Gupta.

Representing the next stage of Nissan’s electrified future, the company today also unveiled three new concept cars that offer enhanced experiences through sophisticated technology packaging. These concepts showcase the thrilling possibilities that Nissan strives to provide across a wide range of new advanced vehicles and ecosystems.