Monday 15 February is the date of the UK commercial launch of New Citroën C4 and ë-C4 – 100% ëlectric, which are set to shake up the compact hatchback segment. New C4 and ë-C4 exceed C-Hatch customer expectations by offering a 100% electric, petrol or Diesel powertrains all within one body style, without having to compromise on practicality or design.

To celebrate the launch of New C4 and ë-C4, Citroën UK is hosting a live show on Monday 15 February at 7.00pm. Ellie Rodgers, Citroën UK’s expert New C4 and ë-C4 product presenter, will host the show, with simultaneous broadcast across Facebook, Twitter, LinkedIn and YouTube. The broadcast is designed to further raise awareness of this exciting new addition to the Citroën range by providing an in-depth look at the model line-up.

The commercial launch date also sees the UK premiere of a new TV advertising campaign, entitled ‘Oh Happy Day’. The premise of the campaign sees New C4 crossing past eras, showing Citroën’s previous hatchbacks, illustrating happy moments of mobility and freedom engraved in the collective imagination. Participants start singing ‘Oh Happy Day’ as New C4 – which is also available with a 100% electric powertrain – drives by, opening the way to the future. This new TV advertising campaign will feature across UK linear TV, VOD (video-on-demand) services and digital channels including YouTube.

New C4 and ë-C4 draw on Citroën’s rich and long experience in the compact car segment with nearly 12,500,000 compact models sold over 93 years – the very first generation C4 in 1928, Ami 6 and Ami 8, GS and GSA, BX, ZX, Xsara, C4 (2004 and 2010 generations) and C4 Cactus.

In addition to some of the brand’s iconic compact models, viewers of the TV commercial will also notice the appearance of several other iconic Citroën models in both the 30 and 60 second edits.