Kia has topped the annual Driver Power survey, the UK’s most comprehensive analysis of car owner satisfaction. Kia’s current-generation XCeed secured the top spot overall, beating dozens of other cars to be named as the most satisfying car to own among UK customers. Kia also secured four category wins, had three models in the top 10 of all models evaluated, and came third overall in the brand rankings. The results are published today in the latest issue of Auto Express magazine.
Kia’s four category wins were ‘Best Small SUV’ for the XCeed, ‘Best Supermini’ for the Rio, ‘Best City Car’ for the Picanto, and ‘Best Compact Family Car’ for the Ceed. The Kia XCeed, Rio and Sportage models featured in the overall top 10. The Niro, Picanto, Ceed and all-electric e-Niro also made it into the top 20.
Driver Power is the UK’s leading independent car ownership satisfaction study. It has been running for over 20 years and has gathered detailed ownership and satisfaction feedback from over half a million UK car owners to-date. As well as completing the annual study, consumers can provide feedback at any time, helping to build a realistic picture of product reliability and real-life ownership experiences.
Steve Fowler, Auto Express editor-in-chief, said: “It’s clear that Far Eastern manufacturers like Kia are extending their appeal over European badges in terms of the long-term ownership experience. Kia’s XCeed was the clear winner with Driver Power respondents noting an unusually strong margin of victory over the most popular runners up, the Mazda CX-5 and Kia Rio.”
“Our product range has seen a strategic and significant enhancement in design, innovation, practicality, technology and driving experience recently, truly showing our commitment to product development. Whilst we’re very confident in our products, it remains humbling to receive such high praise in the Driver Power awards, not only for our products, but the ownership experience too,” comments Simon Hetherington, Commercial Director, Kia UK.
“Customers value the Kia Promise, enhanced by our industry leading seven-year warranty, as well as the consistently excellent service provided by our retail and aftersales network partners, without whom this recognition would simply not be possible.”
Kia has a strong record of delivering a satisfying customer experience. The company delivers a 4.7-star rating via Feefo, a leading reviews and customer insights company, based on honest feedback from real customers on the company’s products and services. Kia also won a ‘Gold Trusted Service’ award in 2021, an independent seal of excellence that recognises exceptional customer experience, as rated by real customers.
Every Kia sold in the UK – whether powered by internal combustion, electric power, or a blend of the two – is offered as standard with Kia’s seven-year, 100,000-mile warranty.
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