The Jeep brand continues to keep its colour palette fresh, giving Jeep enthusiasts the ability to order a custom look straight from the factory with not one but two new exterior production colours on the 2023 model year Jeep Wrangler: Earl and limited-production Reign.

First showcased on the Gladiator Farout concept in 2020, Earl, a standout shade of grey with hints of aquamarine, makes its debut as an available exterior production colour on the Wrangler line-up for the first time for the 2023 model year.

Purple, last seen on the 2018 JK Wrangler, makes a comeback as Reign in the 2023 model year. Eye-catching Reign, available for a limited run in the 2023 model year, will appeal to all customers passionate about purple.

“We received a lot of positive feedback on Earl when it debuted on the Gladiator Farout concept, and we work to deliver what our customers tell us they want,” said Jim Morrison, Senior Vice President and Head of Jeep Brand North America.

“These limited-run colours like Earl and Reign draw a huge enthusiast following because they’re exciting, authentic and stand out, much like the Jeep community.”

Earl and Reign join a lengthy line-up of vivid and special-run colours that add customisation and appeal to the Jeep Wrangler, with a special colour palette straight from the factory. Available on all Wrangler models, Earl will be available for the entire 2023 model year.

These new colours join Firecracker Red, High Velocity, Hydro Blue, Sarge Green, Silver Zynith, Sting Grey, Granite Crystal, Black and Bright White for the 2023 model year.