Infiniti has provided a first look at the Q30 Concept which will have its world premiere at the 2013 Frankfurt Motor Show as the next step in Infiniti’s foray into new premium segments.

The Infiniti Q30 Concept signals the contemporary design vision for a compact Infiniti vehicle which will target a new generation of premium customers.  It is set to be unveiled at Infiniti’s press conference, scheduled for 10:15 am CET on September 10 in Hall 5 at the Frankfurt Motor Show.

Q30 Concept embodies Infiniti’s vision to deliver head-turning design, innovative materials with precise fit and finish and passionate craftsmanship, while provoking a radical shift in the premium compact segment.

The shape of the Infiniti Q30 Concept deliberately challenges categorisation – not a coupe, not a hatch and not a crossover but a fusion of the three body styles. It is designed for younger customers seeking an alternative to traditional premium compact vehicles and open to convention-challenging approaches.

Infiniti is confident this merging of the dynamic design and sportiness of a coupe, the roominess of a hatch and the higher stance of a crossover will resonate with these customers.

The Q30 Concept design language reflects the brand’s vision to deliver new levels of design, materials, fit and finish, craftsmanship and performance. The Infiniti design team, led by Executive Design Director Alfonso Albaisa, has explored bolder, sensual sculpting and enhanced muscularity with the Q30 Concept as the brand’s design language continues to evolve.

The Q30 Concept signals the next step in an aggressive strategy to extend the Infiniti brand into new premium segments.

Source: Infiniti