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Citroën tunes into British homes with new Gogglebox advert

Britain’s sharpest critics have approved New Citroën ë-C4 100% ëlectric as part of a new ad campaign featuring four couples from the popular Gogglebox TV series.

The new ad series will launch on 11 June across Channel 4, coinciding with the new Celebrity Gogglebox series. The initiative is part of Citroën UK’s ‘The French Car That Speaks Your Language’ campaign, where Citroën breaks down the jargon and industry speak surrounding its cars, making them even more accessible to British audiences.

Gogglebox features couples from around the country offering their own unique commentary and opinion on other popular TV shows. The new advert sees regular duos Jenny and Lee, Mary and Giles, Marcus and Mica, and Pete and Sophie, all rate New Citroën ë-C4 from their usual sofas and lounge chairs, staying true to their quirky and witty language. However, the ad also sees a twist, and the viewer is given a reverse view from the perspective of the well-known couples, allowing you to see what they are in fact looking at.

The ad premieres on Channel 4 during tonight’s Celebrity Gogglebox, and will continue to run on TV, online video and social media for a two-month period. Along with the full, 60-second film, there are 30, 15 and six-second versions to be hosted across a variety of platforms.

The ‘French Car That Speaks Your Language’ is Citroën UK’s latest innovative campaign, highlighting that while its cars may be French, they are designed with British drivers in mind. As part of this initiative, Citroën has already partnered with UK comedy channel Dave, with a series of five clever idents featuring a British take on various French settings. These idents are broadcast on the channel every weeknight between 21:00 and 23:40.  

Eurig Druce, Managing Director, Citroën UK, said: “With the ‘The French Car That Speaks Your Language’ campaign, Citroën is showcasing that while it may be a French brand, it is very much in tune with British audiences. Keen to cut out the jargon and make the purchase experience as simple as possible for our customers, we have launched a number of new initiatives in recent months, including our Fair Pricing policy, the new online Citroën Store and the virtual showroom. By forming a partnership with the hugely popular Gogglebox we hope to amplify our message even further with our wonderful New Citroën ë-C4 100% ëlectric.” 

New ë-C4 features a 50kWh lithium-ion battery and a 100kW (136hp) electric motor. With a WLTP-approved range of up to 217 miles from a single charge, New ë-C4 is ideal for long and short journeys. Supporting CCS rapid charging, an 80% re-charge will take just 30 minutes at a 100kW rapid charger. Available In a choice of three trim levels, all New ë-C4 models come very well appointed as standard with all models featuring LED headlights, 18-inch alloy wheels, a 10-inch high-resolution touchscreen with Citroën Connect Nav, Apple CarPlay™ and Android Auto, Active Safety Brake, rear parking sensors, reversing camera and dual-zone climate control. For improved comfort, all models come with Citroën’s Progressive Hydraulic Cushions® suspension system and Advanced Comfort seats.

Prices for the New Citroën ë-C4 100% ëlectric start from £30,895 after the current Plug-In Car Grant.