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Boat-iful first Dacia vehicles featuring new brand identity

The first vehicles featuring Dacia’s bold new identity have reached UK shores, arriving at Royal Portbury Dock in Bristol. The arrival marks the culmination of the brand’s renewal having recently embarked on its new chapter.

The next step for the vehicles will be a final quality control check before being delivered to Dacia dealerships ready for test drives and first customer deliveries.

First to drive off the boat was a Sandero Stepway Journey in Dusty Khaki. Combining rugged SUV styling with the benefits of the Sandero, the distinctive model perfectly showcased Dacia’s new identity. The recently introduced Dusty Khaki colour combined with the Sandero Stepway’s Megalith Grey modular roof rails epitomises the brand’s robustness, sense of adventure and synergy with the great outdoors.

The arrivals come at an exciting time for Dacia as it prepares to celebrate its ten-year anniversary since launch in the UK and the imminent debut of the Dacia Jogger Hybrid 140.

Since 2013, Dacia has disrupted the UK car market, striving to provide cleverly designed vehicles that combine great value with proven quality and reliability. With this winning formula, Dacia is now stronger and more popular in the UK than ever.

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