After already having won awards for ‘Car of the Year 2008’, ‘EuroCarBody 2007’ and ‘World’s Most Beautiful Car’, the Fiat 500 has done it again by receiving the ‘AutoEuropa Award’ for 2008. The award, judged by the Italian Union of Automotive Journalists (Uiga), is given to a car both built and sold in Europe which combines a winning amount of price, technology and style. The 500 is the tenth Fiat to have been awarded the prize since its induction in 1987. The Kia Ceèd came home second with the Peugeot 308 taking the bronze.
It seems Fiat has really found a winning formula in the 500 with words of praise increasing day by day. Fortunately for Fiat its other cars are also getting in the limelight with the Grande Punto having won ‘Auto Interamericana 2008’ and the Fiat Scudo winning ‘International Van of the Year 2008’. Hopefully Fiat can channel its success through to its other brands such as Alfa Romeo and Lancia, which seem to lag far behind in terms of positive publicity of late.
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