A290_β, a new name in pure Alpine spirit
The A290_β (pronounced “beta”) follows the Alpine brand naming strategy of an A followed by three digits. The first number refers to the size of the vehicle. The “90” is specific to the brand’s multi-purpose sports vehicles, known as “life-style”, while the purely sports vehicles have the number “10”. The “β” refers to the beta test used in the software world, the test version, just before the final version.

Discover the A290_β with the QR Code on the Alpine racing cars
From 28 to 30 April 2023, the public will have a chance to win an invitation to attend the presentation of this brand-new show car during a particularly intense racing with Formula 1 and World Endurance Championship. On these few days, you will have to be fast to capture the QR code on the Alpine A523s running on the Baku City Circuit in Azerbaijan for the Formula 1 Grand Prix and also on the A470s during the 6 Hours of Spa-Francorchamps. This QR is the key to entering the drawing to win this priceless invitation…

About Alpine
Founded in 1955 by Jean Rédélé, the brand has set itself apart with its French-style sports cars. In 2018, the brand presented the new A110, a sports car faithful to Alpine’s timeless principles of compactness, lightness, agility and driving pleasure. The Alpine Business Unit was created in 2021 and thus became the brand dedicated to innovative, authentic, exclusive sportscars of the Renault Group, benefiting from the heritage and craftsmanship of its historic plant in Dieppe and the Alpine Racing and Alpine Cars teams engineering mastery.