Isuzu UK has received two awards from the popular industry magazine Trade Van Driver, with the Isuzu D-Max winning the ‘Best Workhorse Pick-up’ award for the eleventh consecutive year, while the Arctic Trucks AT35 model has taken the title of ‘Best Lifestyle Pick-up’.
Trade Van Driver is the only magazine which caters for the owner-driver and small fleet operator with its awards judged by both the magazine’s journalists and readers, who use pick-up trucks for their businesses. The Isuzu D-Max received much acclaim from judges for its high levels of specification despite lower price points, providing a suitable choice for fleets and commercial vehicle users in need of a reliable workhorse.
Winning the ‘Best Workhorse Pick-up’ award for the eleventh year in a row was not the only huge achievement, as the Isuzu D-Max Arctic Trucks AT35 also managed to pick up Trade Van Driver’s ‘Best Lifestyle Pick-up’ award for the first time. Judges attributed the adventure vehicle’s success to its large tyres, attention-grabbing looks and exceptional levels of vehicle specification.
On the topic of the ‘Best Workhorse Pick-up’ award, the Trade Van Driver awards judges said: “Isuzu has won this sector every year since the awards began and the judges had no hesitation in carrying on this unbroken record. They all felt the working versions of the D-Max offer unrivalled levels of standard spec at a price that won’t break the bank and as such is a worthy winner yet again. A massive win.”
Commenting on the ‘Best Lifestyle Pick-up’ award, the judges said: “With Mitsubishi pulling out of the UK market, Isuzu has jumped straight in to hoover up all those buyers who used to opt for the L200 by launching dashing new lifestyle models. And when it comes to the AT35, the WOW! factor goes right off the dial. It has huge tyres, stunning looks and more standard spec than any driver could wish for. Congratulations to Isuzu for pulling off the double in the Pickup sector of our awards.”
Alan Able, Isuzu UK’s Managing Director, commented: “Securing these awards under Isuzu UK’s belt is a testament not only to the D-Max’s unwavering commercial capability, but it has also further solidified our position in the lifestyle pick-up market which is exactly where we want to be.”
This award follows a plethora of other industry awards which Isuzu UK has been given, from publications including What Van?, Business Vans, Company Car & Van, and 4×4 Magazine.
