David Brown Automotive has today unveiled its Mini Remastered Marshall Edition – a classic Mini reimagined in collaboration with the iconic audio equipment brand Marshall Amplification – in Paris, making its European debut.
The modernised take on the classic Mini – conceived to commemorate Marshall Amplification’s 60th anniversary – will be on show until 12th December in the CITADIUM complex, bringing timeless British style, and considerable rock and roll appeal, to the French capital.
The cutting-edge, boutique space – home to a carefully curated selection of internationally renowned luxury and fashion brands – will play host to this 21st century take on a the classic Mini, which is on show to the public for the very first time.
Launched to great fanfare earlier this year, Mini Remastered Marshall Edition is handcrafted alongside other Mini Remastered variants, as well as the Speedback grand-tourer range, at David Brown Automotive’s state of the art facility in Silverstone, UK.
Michelle Gay, Sales & Marketing Director, David Brown Automotive, said:
“Mini Remastered Marshall Edition is a stunning example of precision design and handmade quality, bringing two British brands together. It is a modern, rock and roll take on one of Britain’s most iconic shapes and we are delighted to bring it to the heart of Paris – the world’s fashion and style capital.”
Each David Brown Automotive Mini Remastered is painstakingly hand-built over thousands of hours, re-engineered from the ground up using a new shell; it’s a classic Mini reimagined for the 21st century, enhanced with a sumptuously trimmed interior and comprehensively remastered mechanicals.
Mini Remastered Marshall Edition is distinguished from the core Mini Remastered range by unique colour, materials and finishes – all inspired by the styling of Marshall’s iconic products, as well as an amazing Marshall 8-speaker sound system and pull-out amp in the loadspace.
The special colour scheme to Mini Remastered Marshall Edition is unique to the limited run machines, finished in exclusive ‘Marshall Black’ paint, which is complemented by dark-chrome exterior brightwork, offset by contrasting ‘Marshall Gold’ painted accents.
Mini Remastered Marshall Edition is also packed with unique audio equipment features, developed in partnership between David Brown Automotive and the engineers at Marshall. Mini Remastered Marshall Edition’s special features include a meaningfully upgraded in-car sound system, as well as a bespoke Marshall DSL1 Combo amplifier neatly integrated into in the Mini’s leather-lined luggage compartment.
Arthur Grison, Key Account Manager, Zound Industries (the distributor of Marshall Amplification in France), added:
“Since revealing Mini Remastered Marshall Edition earlier this year – a key part of the celebrations to mark Marshall’s landmark 60th anniversary. We can’t wait to see the response from the public during the car’s star turn in Paris in the build-up to a very busy Christmas shopping period.”
Just 60 of these ultra-exclusive, thoroughly modernised classic Minis will be produced, with a share of the proceeds from each sale going to the Music Venue Trust, a charity helping independent music venues around the UK recover after the disruption of the Coronavirus pandemic.
Mini Remastered Marshall Edition will be available for viewing from 11am – 8pm, 7 days a week, until 12th December 2022. CITADIUM can be found at 65 Avenue des Champs-Élysées, 75008, Paris. Mini Remastered Marshall Edition is on sale now, offered in all global markets.
The ultra-exclusive, stylishly modernised Mini Remastered Marshall Edition is offered in both right and left-hand drive configurations and is available to order now directly through David Brown Automotive or through their rapidly growing network of international distributors. Pricing is available on application.
