The new PEUGEOT 408 is now open for orders in the UK. The first PEUGEOT of its kind, the C-segment fastback is available from launch with efficient Plug-in Hybrid technology, with prices for the new 408 starting from £31,050. First customer deliveries will commence in Q1 2023.

Following the online-only launch of the PEUGEOT 408 First Edition, the new PEUGEOT 408 is now available to order across the trim line-up in the UK. Unexpected from every angle, the new 408 stands out with its dynamic fastback silhouette and unmistakable PEUGEOT profile.

The new C-segment fastback features sharp lines and an alluring profile. Measuring 4.69m long, 1.48m tall and with a 2.79m wheelbase, the new 408 has a unique shape that benefits aerodynamic efficiency.  

At the front, the brand’s distinctive fang-shaped lighting signature ensures the model stands out even in the dark, while the three-claw rear signature ensures drivers behind the new 408 recognise the model immediately as a PEUGEOT.   

Inside, the new 408 features PEUGEOT’s latest i-Cockpit® with new i-Connect® Advanced infotainment system. All models come standard with a 10-inch digital instrument panel, with GT models benefitting from 3D technology. Also included is a 10-inch central touchscreen which comes standard with Apple CarPlay™ and Android Auto. PEUGEOT’s fully configurable virtual i-toggles are positioned below to give immediate access to frequently used features such as air-conditioning controls, phone contacts and application launches.

The i-Connect® Advanced technology brings Connected Navigation with Live Traffic updates as well as ‘over the air’ updates to all new 408 models, while the ‘OK PEUGEOT’ natural voice recognition gives safe and easy access to all infotainment features.

As part of its commitment to offer an electrified variant across its entire model line-up in 2023, the new 408 is available from launch with two efficient Plug-in Hybrid powertrains, as well as one efficient PureTech petrol engine. The Hybrid 225 e-EAT8 combines a 179hp PureTech petrol engine with an 81kW electric motor for a total power output of 225hp, while the Hybrid 180 e-EAT8 models come with a 150hp PureTech petrol engine that’s combined with an 81kW electric motor for a total power output of 180hp. Importantly, every trim level, from Allure to First Edition is available with Hybrid powertrains.

A 12.4kWh battery is featured in both hybrid models and comes with an eight-year / 100,000-mile warranty. Depending on version, the new PEUGEOT 408 hybrid models are capable of achieving an EAER electric range of 40 miles, and therefore benefit from a 4% reduction in Benefit-in-Kind (BIK) rate to just 8% for business users in 2022/23. Two types of on-board charger are available: a 3.7kW single-phase charger as standard and an optional 7.4 kW single-phase charger.

Estimated charging times are as follows:

• From a 7.4kW Wall Box (32 A) with the optional 7.4kW single-phase on-board charger – fully charged in 1 hour 40 minutes.
• From a 7.4kW Wall Box (32 A) with the standard 3.7kW single-phase on-board charger – fully charged in 3 hours 25 minutes.
• From a domestic 3-pin socket using an accessory charging cable and with the standard 3.7kW single-phase on-board charger – fully charged in approximately 5.5 hours.

Petrol models use PEUGEOT’s 130hp 1.2-litre PureTech three-cylinder engine, which complies with the latest Euro 6.4 emissions standards. All petrol and hybrid models are available exclusively with PEUGEOT’s smooth shifting EAT8 automatic transmission.

The New PEUGEOT 408 features six cameras and nine radars positioned around the vehicle to provide a suite of 30 advanced driver assistance systems.These include:

• Adaptive Cruise Control with Stop and Go function
• Night Vision, which identifies and warns of animals, pedestrians, or cyclists in the road, beyond the lighting range of the headlights
• Long-range blind spot monitoring (75 metres)
• Rear Cross Traffic Alert, which warns of potential hazards when reversing

From launch, the new PEUGEOT 408 is available in four trims; Allure, Allure Premium, GT, and First Edition.

Allure models feature 17-inch ‘Silex’ alloy wheels, LED headlights with PEUGEOT ‘Smartbeam’ assist, as well as a front grille with horizontal chrome ‘accents’. Inside, all models come with ‘Dynamic’ front seats with ‘Fractil’ embossed fabric combined with an ‘Isabella’ leather effect trim, as well as ambient lighting. All Allure models feature a 180-degree Colour Reversing Camera, rear parking sensors and PEUGEOT i-Connect® Advanced which comes standard with Connected Navigation and ‘over the air’ updates. Safety is improved via Advanced Emergency Braking as well as Extended Traffic Sign Recognition.

Allure Premium models upgrade to 19-inch ‘Jaspe’ diamond cut alloy wheels, with Hybrid 225 models featuring 19-inch ‘Graphite’ diamond cut alloy wheels. PEUGEOT Open & Go keyless entry improves convenience, while safety is enhanced via Advanced Emergency Braking with video camera and radar technology. Allure Premium models also offer Front Parking Sensors as well as the Drive Assist Pack which adds Rear Cross Traffic Alert, Adaptive Cruise Control with Stop & Go as well as Long Range Blind Spot Detection.

GT models are set apart with distinct styling cues. The wheels are 19-inch ‘Graphite’ diamond cut alloy wheels and the PEUGEOT ‘Lion’ shield is proudly presented on the front doors. The front grille is also upgraded with vertical, body coloured, accents.

Inside, GT models come with aluminium door and boot sill trims, while Ambient Lighting with eight colour choices is also standard. A heated full grain leather steering wheel with ‘Adamite’ green stitching and ‘GT’ badging adds to comfort and styling, while the roof lining is finished in a ‘Forum Jersey’ ‘Mistral’ black cloth for added ambiance. Technology upgrades include the 10-inch instrument panel display featuring 3D technology, while ‘Clean Cabin’ Technology improves air quality. A Driver Sport Pack adds steering, throttle and gearbox modes which enhance feedback and response, while the engine sound can also be digitally enhanced. PEUGEOT SOS & Assistance and Lane Positioning Assist improve safety and driver convenience.

Limited edition First Edition models add 20-inch ‘Monolithe’ diamond cut alloy wheels finished in matte onyx black and the upgraded 7.4kW on-board charger. Inside First Edition models come with PEUGEOT’s ‘Seat Pack’ which adds an AGR-certified 10-way electrically adjustable driver’s seat for optimal comfort. Front passenger seat is upgraded to a six-way electrically adjustable seat, with both driver and passenger seats featuring heated and massage functions.

Prices for the new PEUGEOT 408 start from £31,050, with Plug-in Hybrid models starting from £38,400.