The Tokyo Motor Show wackiness has officially begun, and the first far-out concept comes courtesy of Toyota and the Fun-Vii.

Forget custom paint jobs and vinyl graphics, the Fun-Vii lets you change the exterior design “with the same ease as downloading an application,” allowing drivers to display everything from custom messages to flashy graphics through some manner of magical exterior display technology.

The same goes for the interior, which Toyota claims can be customized to suit the mood of the driver, with a variety of themes and an augmented reality function taking place of the traditional navigation system.

Less far-out is the incorporation of a “navigation concierge” that provides up-to-the-second driving and multimedia information through a virtual assistant. And naturally, the Fun-Vii interfaces with both your smartphone and other road users, adding both a safety and social element to the driving experience.