Auto News

2012 MII – The first Web-Eclusive car by Seat

2012 Seat MII

Image 1 of 4

2012 Seat MII

  • Limited special edition with a competitive price advantage
  • First SEAT to be offered only online
  • Interactive @Mii web portal to discover this exclusive model
  • Exclusive Night Blue paintwork and special equipment 
  • SEAT Portable System standard
  • 55kW / 75 hp Engine

Martorell, 18.06.2012 -SEAT has developed a unique version of its new city car, the @Mii which is only available to order online via a dedicated SEAT website.

To demonstrate the unique nature of the @Mii, it is available in an exclusive Night Blue colour which is stylishly complemented by white alloy wheels and mirrors. Inside, there are dedicated interior trim elements and SEAT Portable System.

Conceived to bring a unique experience to Mii ownership with exceptional value for money, the route to the @Mii is via an interactive portal on the SEAT consumer website.

Clicking on the link will launch an interactive discovery journey where customers can playfully configure their @Mii and then share their experience with friends. Visitors to SEAT’s website who are interested in the @Mii can pre-book the car and tell their friends all about their experiences as they get to know their perfect car. They will also find direct links to the @Mii mobile app and to the Virtual Test Drive on Facebook to share their interactive experience.

The limited-edition @Mii is based on the Mii Style Chic. The @Mii is finished exclusively in Night Blue paintwork, with white 14-inch alloy wheels in the SILVA design, white exterior mirrors (which are heated and electrically adjustable) and @Mii logos along the side.

Inside the SEAT @Mii, young and communicative drivers can look forward to a premium and practical interior conceived for multi-media. Visual highlights include trim elements in the colour “Candy White”, chrome accents, a special key cover design and a leather steering wheel and gear knob. Further standard equipment includes the SEAT Sound System with six speakers and the SEAT Portable System with a specially designed cover for an easy-to-use audio, phone, navigation and on-board computer functionality.

With its colour 5-inch TFT touch screen, it is fully integrated into the vehicle electronics – yet can be removed at any time for a wander around town in one simple, easy movement.

The 3.56-meter compact city car comprises a state-of-the-art 1.0-liter three-cylinder petrol engine with 55 kW / 75 hp. Combined fuel consumption is just 4.7 litres / 100 km, equating to CO2 emissions of 108 g/km.