Volvo Cars has released the first images of the R-Design version of the all new XC90, aimed at buyers looking for a head-turner that radiates a truly sporty and dynamic look.
“R-Design is created for people with a passion for things that add spice to life,” said Alain Visser, Senior Vice President, Marketing, Sales and Customer Service of Volvo Car Group. “It appeals to customers that love active driving and a personal, expressive design. Every single R-Design detail is designed to contribute to the individualistic and refined expression these customers desire.”
Today marks the end of an era for Volvo Cars as production in Sweden of the iconic XC90 – a car that revolutionised the global SUV sector – comes to an end after 12 highly successful years.
The story began on 7 January 2002, when Volvo Car Corporation launched an eagerly awaited new model at the Detroit Motor Show. It was a car that dealers and customers principally in America had been yearning for – the Volvo XC90.
A car that would be awarded more than 100 international distinctions, including “SUV of the Year” as early as 2003, and that was named Sweden’s most valuable export product, with an annual export value of more than SEK 40 billion in the peak years. Before sales started in 2003, Volvo’s dealers had already received 15,000 orders.
Volvo is celebrating the upcoming 2014-2015 Volvo Ocean Race via the introduction of a special edition car – the fifth generation Volvo Ocean Race Edition. It will include the V40, V40 Cross Country, V60 and XC60 models, and will be officially unveiled at the 2014 Geneva Motor Show. At the show, the company will also introduce the V70 and XC70 Editions.
Volvo Ocean Race includes a route which features 11 cities in 11 countries, and as a matter of fact, the teams cover 38,739 nautical miles that are equivalent to 71,745 km. The Volvo Ocean Race Edition models come to reflect brand’s strategy on designing cars around customer’s active lifestyle and exciting adventures.
Volvo Concept XC Coupe has jus been unveiled. Its design is inspired by that of modern sports equipment and therefore the car is perfect for people with an active lifestyle and who love extreme sports. Concept XC Coupe also demonstrates vital elements of the Volvo’s new Scalable Product Architecture (SPA). These include confident stance, proportions and the most prominent design signatures.
The vehicle also shows how clever engineering makes it possible to reinforce safety without compromising on design, size or weight. The reason for this is that the car has been manufactured with the extensive use of high-strength boron steel and structures.
In September, the Volvo Concept Coupé was launched to critical acclaim and many awards, and represented the world’s first insight into Volvo Car Group’s (Volvo Cars) new design direction under Senior Vice President of Design, Thomas Ingenlath. It also showed one interpretation of how the proportions and versatility of Volvo Cars’ new Scalable Product Architecture, that will underpin all medium and large cars in the company’s future, could look.
Following the development of a special, new chassis for police cars, Volvo Cars is now actively targeting a significant increase of its sales of police cars around the globe. The qualities of the new chassis were recently underlined when the Swedish Police designated the 2014 Volvo XC70 D5 AWD as the best car in its fleet after exhaustive tests, with an overall score of nine out of ten.
Volvo Car Group’s new two-litre, four-cylinder Drive-E powertrain family can truly be considered as offering customers a world-class blend of drivability and low CO2 emissions. The D4 with 181 horsepower and manual gearbox is the first diesel car with this level of power output in the premium D-segment with CO2 emissions under 100 g/km.
Chauffeur company Tristar Worldwide has taken delivery of three Volvo V60 plug-in hybrids to trial as part of the Energy Saving Trust’s Plugged-In Fleet Initiative (PIFI).
The vehicles will be with Tristar for six to eight months covering over 20,000 miles each. Initially placed with key decision makers at Tristar, the vehicles will then be rolled out to chauffeurs to fully assess the operational benefits of a Plug-in Hybrid.