2013 has been a special year for PEUGEOT – not just because of intense new product activity with the performance hot-hatch 208 GTi, the luxurious 208 XY, the versatile 2008 Crossover and the amazing New 308 but also, in the field of extreme car performance, one car stood out way ahead of the field. In June the PEUGEOT 208 T16 Pikes Peak car, in the hands of nine-times World Rally Champion Sébastien Loeb, shattered the Pikes Peak International Hill Climb record with a breath-taking time of 8m13.878s – beating his nearest rival by 48-seconds at the near 100-year old event.
Taking centre stage on this year’s Geneva Motor Show stand will be the all-new Peugeot 2008, an urban crossover like no other. Featuring a contemporary design language, this practical, versatile and exceptionally capable vehicle addresses the increasing demands of customers around the world. Further enhancing Peugeot’s strategy of developing its crossover range and attracting new customers, this is a truly global car. It’s the first vehicle produced by the Marque which has been designed, developed and engineered simultaneously by employees based in Europe, China and Latin America.