At the very latest ever since the publication of Frank Schätzing’s novel “The Swarm”, everyone knows of the potential power of intelligent collectives – much more powerful than merely the sum of all its individuals. With “microMAX” Frank M. Rinderknecht, boss of Swiss creative powerhouse Rinspeed, transfers the idea of swarm intelligence to urban traffic and sets out to do nothing less than to revolutionize it. The incarnation of the idea is “microMAX,” on display at the Geneva Motor Show, March 7 through 17, 2013. The ingenious commuter vehicle merges personal and public transportation in very clever fashion. In the Rinspeed “microMAX”, renowned manufacturer of top-class automotive multimedia and infotainment systems Harman for the first time introduces its vision of an “urbanSWARM” community concept based on the Harman Cloud platform.