Having sold more than 115,000 examples worldwide since its launch in 2011, DS 4 is gaining new impetus with the arrival of two complementary versions: New DS 4 is a dynamic and elegant hatchback for customers seeking sleek styling and driving pleasure, whilst the New DS 4 Crossback – a new version in the range – is a car with ‘go-anywhere’ looks and a higher driving position.
With this twofold offering, DS Automobiles is addressing the expectations of customers in the premium compact vehicle segment, which has seen some important changes in recent years. Crossover vehicles now make up 30% of the premium compact hatchback market.
"DS embodies the spirit of avant-garde. In the case of New DS 4, the brand's spirit is expressed through an offering made up of two body styles: a new premium hatchback and an unprecedented new offer: DS 4 Crossback, with elegant go-anywhere style. With such complementary vehicles, the DS brand is clearly stating its ambition, and its ability, to meet customer expectations." – Yves Bonnefont, CEO, DS Automobiles.
With its flowing lines, touches of chrome and high-performance engines, New DS 4 has all the qualities of a premium hatchback. Personalisation and greater customer choice is provided by the two-tone roof/body colour option, which is new to this segment. With its luxurious, refined and even more customisable interior, New DS 4 will represent a unique offering in the premium compact segment.
New DS 4 Crossback is an eminently versatile car. Its go-anywhere stance is reflected in its higher ride height and its large black wheels, as well as its wheel arch trims and roof bars, amongst other additional features.
New DS 4 and DS 4 Crossback perfectly embody the character of all DS vehicles. Their strong identity is underlined by a new front end – proudly sporting the ‘DS Wings’ grille design – new DS LED Vision headlamps, the latest technology with advanced connectivity including CarPlay® and high-performance engines with CO2 emissions of between 100g/km and 138g/km (UK specification). Refined features include door panels upholstered in Nappa leather and semi-aniline leather upholstery with the signature ‘watch strap’ design that is exclusive to DS Automobiles.
With a world premiere at the 2015 Frankfurt Motor Show, these two new versions of DS 4 will be ‘on sale’ in the UK from November 2015.
One model, two body styles
DS 4 has always been unique, and remains so today, now with two distinct, yet complementary versions. New DS 4 is a dynamic and refined premium hatchback and New DS 4 Crossback takes the form of a stylish adventurer thanks to its 30mm higher ride height, specific features and styling.
New DS 4 features a unique body design. With its new, more powerful stance, this latest version meets all the expectations of a premium hatchback, complete with the promise of performance for the driver. A key characteristic of today’s DS models is customisation. Initiated on DS 3 in 2010, New DS 4 introduces a two-tone offering with a choice of four colours for the roof and rear spoiler, the door mirrors and hub caps. The optional Perla Nera Black, Whisper Purple, Virtual Blue or Tourmaline Orange finish on the roof mean that up to 38 colour combinations are possible. There are nine body colours, including three new colours: Tourmaline Orange, Artense Grey and Platinum Grey. This ‘bi-tone’ option is unique in the premium compact segment and allows customers to adapt their car to their personality and lifestyle.
The New DS 4 Crossback is aimed at customers looking for 'urban and extra-urban adventure’. Versatile in concept and design, this new vehicle displays strong styling features including wheel arch trims, a differentiated front end and rear spoiler finished in black, and grey roof bars. Its status is further underlined by its black door mirrors, door sills and carpet mats and a ride height that is 30mm higher than the hatchback version. This car offers an alternative to conventional hatchbacks in this segment.
Previous articleVorsteiner V-FF 103 for Nissan GT-R