Several high-ranking executives from Alfa Romeo were keen to see how the launch of the new MiTo materialized. While they were there, we had the chance to talk with one of Alfa’s top marketing officers over dinner and discuss the latest news churned out of the rumormill concerning upcoming products from Alfa and its sister-brand [...]
The market has been waiting for a signal for some time from Abarth, and now the brand’s re-birth has really taken off and hit an incredible speed. The biggest challenge will happen over the next couple of years, though, when a completely new project will be launched rather than an elaboration on an existing Fiat.
We [...]
After displaying the official images of Fiat Abarth 500 here is the latest promo video.
Coinciding with the reveal of the all-new Abarth 500 hot hatch, Fiat has officially opened a new design studio and workshop dedicated to the revived performance line within the confines of its Mirafiori complex. Abarth is a motorsport, design and manufacturing company and home of Fiat’s acclaimed Abarth Racing Team.
The new design center consists of [...]
It’s here! Fiat has unleashed its white-hot Abarth 500, and the scorpion-badged model has a sting in its tail.
The racy supermini, set to be unveiled at the Geneva Motor Show in March, has a small but punchy 135bhp 1.4-litre 16v turbocharged engine under its stubby bonnet – an increase of 35bhp over the naturally aspirated [...]
Fiat first displayed its rejuvenated Abarth brand at last year’s Geneva Motor Show with the unveiling of Grande Punto Abarth S2000 racer concept. It quickly followed this up with another concept, the Punto Abarth SS (Super Sport) at the Frankfurt Motor Show that same year, and now Fiat has released details about two new performance [...]
It’s set to become one of the world’s hottest hatchbacks, but here the new Abarth 500 SS is braving the winter chill!
Our spies have been out in the cold in Scandinavia to get these great spy shots of Fiat’s eagerly anticipated new rival to MINI’s Cooper S.
Set to be unveiled at the Geneva Motor Show [...]
For the first time at the Bologna Motor Show, the reborn Fiat Abarth marque makes a comeback with its own dedicated stand of powerful visual impact which, in line with its relaunch philosophy, was designed to highlight innovation using a fresh, up-to-date language, with leading-edge technology and refinement in the smallest details. The galvanized steel [...]
The revival of the legendary Abarth brand is less than six months away and this latest video of the Grande Punto Abarth SS Concept reveals we have plenty to look forward to from the Fiat performance division. You can read up on all the details of the latest Abarth concept by clicking here. Otherwise follow [...]
Legendary nameplate returns in Grande Punto guise
What’s it to be… RS, GTi or even Cupra R? As any performance car fan knows, with hot hatches there is no shortage of special badges.
Fiat, however, is set to do things differently. Its hottest models won’t be given a unique logo; instead, they will get a new identity [...]
