Wednesday, July 28th, 2010
The naughty experiment with the Volvo S60
5 weeks, 5 European cities, 5 successful parties. The Volvo Subject60 tour has come to an end and its true purpose can finally be revealed. Disguised as fancy launch events for Volvo’s naughtiest car ever, the all-new S60, the tour was a carefully planned and monitored behavioral experiment. Six secret experiments were integrated in the [...]